The Constant Contact Guide to Email Marketing
Product ID: 9376246
Desertcart purchases this item on your behalf and handles shipping, customs, and support to French Polynesia.
The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy―or an annoying waste of your customer's time―depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building. The Constant Contact Guide to Email Marketing presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn't, and it's all here. There's no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you're starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast. Learn about: Ten email pitfalls that will get your business into trouble Ten things your customers expect you to do The "soft" benefits of email marketing Using email in combination with other marketing efforts How four types of permissions can make or break your strategy Building an email list that is valuable and effective Creating valuable content Choosing an effective, professional email format Ensuring your emails are delivered, opened, and read With The Constant Contact Guide to Email Marketing , you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts―giving you way more bang for your marketing buck. Review: A must read if you have an e-newsletter as part of your business or marketing program - I own a small business and promote my books and services in a variety of ways, one of which is an e-newsletter. When I started it I naively thought you just created an e-mail list, typed up your e-newsletter for the week and hit send. It never occurred to me that there were laws about such things or that there are a lot of subtle, and not so subtle, things you need to know when you use e-mail as part of your marketing plan. Some of the topics covered in this book include SPAM laws, opt-in e-mail lists, e-mail etiquette, subject lines to obtain better response and so on. Constant Contact is one of the best e-mail list management companies out there and this book is very helpful, well organized, and easy to understand. The information is presented in such a way that you can read one of the brief chapters and put the information to immediate use. I could have saved myself a lot of time, effort and energy if I had purchased this book before I started my e-newsletter. Kevin Sivils - author of Self-Publishing with desertcart's CreateSpace: A Resource Guide for the Author Considering Self-Publishing Review: Half good information, half marketing pitch for CC, overall useful - Don't expect to get an unbiased viewpoint when a book has the name of a company in the title. The writer definitely thinks that signing up for Constant Contact is the best way to go, and makes this clear throughout the book. However, Constant Contact IS an excellent marketing service (we use it ourselves), so it's not really a bad recommendation. Other then that, the information given is good and very useful. A lot of it is just revealing the things that companies like Constant Contact do for their customers behind the scenes. That way, you know what's going on, you could do it yourself if you wanted to, and you can better use their services. Recommended for people interested in email marketing in general, and especially those using Constant Contact or a similar service.
| Best Sellers Rank | #626,515 in Books ( See Top 100 in Books ) #137 in Retailing Industry (Books) #142 in Human Resources (Books) #517 in Web Marketing (Books) |
| Customer Reviews | 3.9 out of 5 stars 42 Reviews |
K**S
A must read if you have an e-newsletter as part of your business or marketing program
I own a small business and promote my books and services in a variety of ways, one of which is an e-newsletter. When I started it I naively thought you just created an e-mail list, typed up your e-newsletter for the week and hit send. It never occurred to me that there were laws about such things or that there are a lot of subtle, and not so subtle, things you need to know when you use e-mail as part of your marketing plan. Some of the topics covered in this book include SPAM laws, opt-in e-mail lists, e-mail etiquette, subject lines to obtain better response and so on. Constant Contact is one of the best e-mail list management companies out there and this book is very helpful, well organized, and easy to understand. The information is presented in such a way that you can read one of the brief chapters and put the information to immediate use. I could have saved myself a lot of time, effort and energy if I had purchased this book before I started my e-newsletter. Kevin Sivils - author of Self-Publishing with Amazon's CreateSpace: A Resource Guide for the Author Considering Self-Publishing
I**L
Half good information, half marketing pitch for CC, overall useful
Don't expect to get an unbiased viewpoint when a book has the name of a company in the title. The writer definitely thinks that signing up for Constant Contact is the best way to go, and makes this clear throughout the book. However, Constant Contact IS an excellent marketing service (we use it ourselves), so it's not really a bad recommendation. Other then that, the information given is good and very useful. A lot of it is just revealing the things that companies like Constant Contact do for their customers behind the scenes. That way, you know what's going on, you could do it yourself if you wanted to, and you can better use their services. Recommended for people interested in email marketing in general, and especially those using Constant Contact or a similar service.
H**S
great tool for those already using Constant Contact
I've been a customer of Constant Contact's for years so I appreciated that the book was pretty much written specifically for their customers; although the principles of marketing and emphasis on permission-based list building is useful to anyone with an email campaign. I appreciated the approach of always maintaining a high level of integrity in this type of marketing with the goal of loyal customers for as long as you're in business - not just a quick sale. The instructions were very specific for list-building, directing attention to your website, building brand awareness and creating relevant content. I'll refer to this book again & again.
M**R
Repetitive Basic Information
Are we going backward in writing communication? Why the author insists on stating the obvious again and again "Don't spam people" is baffling to me. It would help if the book contained more about the process of email communication and building email content - I will continue to look information about creating a productive email campaign (that is it a skill between sales, customer service, product knowledge, editing, technical ability, and more)
D**A
It's okay, but not quite what I was hoping for
I'm really looking for more of a Constant contact for dummies type guide, I was hoping this might be it, but it isn't. It's a great book on the email marketing side *yes, I know it says that on the cover, lol, but I was desperately seeking anything to do with constant contact to get up to speed quickly for a project at work* For me this book will remain on the shelf for possible future reference, but it just wasn't what i was hoping for.
F**N
Good content
The book has good information for anyone who wants to get started with email marketing. I would suggest it as a starting point for email marketing information. Keep in mind that this comes from constant contact and so it reads sometimes like a Marketing Brochure. Look into more books to get a broader understanding.
K**E
Not what I was looking for
I was looking for a manual about how to use Constant Contact, but this is just a marketing guide.
N**D
A must for small businesses!
This book has given me tremendous insight as to what works and what doesn't (AND WHY!). The information not only helps me in setting up and executing an email marketing strategy, but it is a very great resource for learning best practices. I already have seen a difference in how I do e-mail business and what is most important: I am seeing results. The book is easy to read and with a lot of added value! I am buying this book for colleagues that are owners of small businesses. This is the time to be productive in business with the least amount of resources as possible. This book helps you do just that. Thanks, Mr. Groves!
Trustpilot
2 weeks ago
2 months ago