Hit Makers: How Things Become Popular Hardcover – 7 Feb 2017

undefined

Review ------ Fascinating ... Thompson has huge enthusiasm for his topic and has amassed an amazing a of material, including many offbeat and engaging stories. ... [Should] be read for in and provocation (John Gapper Financial Times) [Thompson] has assembled a book in the Malcolm Gladwell tradition: telling great stories to illustrate some fascinating and often far-from-obvious theses (Daily Mail) Thompson's diligent research and lively prose ensure that Hit Makers is always informative and entertaining (Prospect) Thompson does a really fascinating job of explaining how things become popular, drawing on a wide range of cultural phenomena, from Star Wars to the iPhone, Taylor Swift to Game of Thrones (Ben East Observer) [An] engaging cultural study (Steven Poole Guardian) Spirited ... An entertaining and informative guide (The Times) A useful survey ... Thompson makes lots of snappy remarks and unexpected comparisons (David Sexton Evening Standard) While giving Lady Luck her due, Thompson studiously examines the myriad factors that make the things we buy, like and follow so irresistible: whether Facebook, TV shows such as Seinfeld, Bumble (the app, not the insect), even favorite lullabies. In Hit Makers, his first book, Thompson tackles this mystery with solid research, ready wit and catchy aphorisms ... A wonderful book (USA Today) Hit Makers is thoughtful and thorough, a compelling book ... A terrific look at what makes a hit, from the Mona Lisa to Donald Trump (Vox) Derek Thompson's Hit Makers is a sharply observed history of the megahit, from the 13th-centuy tunic craze to the iPhone, tracing the strange ever-changing mixture of genius, dumb luck, business savvy, and network math that turns an obscurity into a worldwide smash (Jordan Ellenberg, New York Times bestselling author of 'How Not to Be Wrong') About the Author ---------------- Atlantic Senior Editor Derek Thompson is one of the most-read authors at the magazine. He is also a weekly business correspondent on NPR's Here and Now, which reaches an audience of nearly 4 million listeners. He has been named one of Reuter's 'Blogs to Follow', Time's top 140 Twitter feeds, and Huffington Post's 100 best economic reporters, and Forbes' '30 under 30'.