Pure Violet

As described

Makes my hair really bright! Love it

My colorist selected this for me to keep my long, gray hair absolutely beautiful. It works and I love it. However . . . it is very thin and liquid-y so I developed a method to get more on my hair than the bottom of the shower. I store it opening side up on my shower shelf. When ready to use, I hold it very close to my scalp with one hand and use my other hand to quickly work it into my scalp and keep it from running off my head. (Yeah, its consistency is that thin.) Make sure you secure the cap closed as soon as you have all the shampoo you want on your head. Otherwise, you can lose a lot of shampoo as it will run out of the tube. Once I get a relatively thin layer spread over a section of my head, I can work it up to a great lather. The lather is not liquid-y like the shampoo and I have no problem keeping my lathered hair on top of my head while, continuing with my shower, and according to the instructions, I wait 5 minutes before rinsing it out. It has been 4 to 5 weeks since I had my hair colored and the color is still true. This is a great shampoo--just be aware it is of a very thin consistency. You'll figure it out and get it right--it's worth it.

This is by far my favorite purple shampoo. The scent smells amazing, works very well and cleans well. It does seem to make my hair a little dry, but most do for me. When I get the conditioner it makes it extra soft

I've probably purchased this shampoo six or seven times over the years, so it's safe to say it's become my go-to purple shampoo. I have naturally dark blonde hair that I get highlighted about every six weeks, and living in Florida with hard water, keeping brassiness away can be a challenge. This shampoo does a great job of keeping my highlights looking fresh and bright between appointments. One tip that works really well for me is mixing it with my regular shampoo instead of using it straight. With my particular shade of blonde, using a full-strength purple shampoo too often can leave a slight purple tint behind. Mixing the two gives me the perfect balance of toning without overdoing it. I usually leave it on for about a minute and a half in the shower before rinsing and then follow with my regular conditioner. The only reason I'm giving it four stars instead of five is the packaging. Every bottle I've purchased has leaked purple shampoo around the cap at some point, and it seems to be a consistent issue with the design rather than a one-time defect. I included a photo in my review because it's happened with multiple bottles over the years. As long as you're mindful of where you store it in the shower and avoid setting it on porous surfaces that could stain, it's not a dealbreaker for me. The product itself works so well that I keep repurchasing it anyway.

This shampoo was recommended by my stylist. So glad I took her advice and listened to her when she told me how to use it and how often. If used properly, it does not dry out hair, the scent is nice and not over powering. You do not need a lot at once so for this price, the product goes a long way. Definitely worth the money. I will always stick with this brand.

Surprised and pleased with how this product is maintaining my color between visits to my stylist. I have brown hair that I color blond, I typically go 5-6 weeks between color. By the last week or two my color would be washed out to a brassy yellow which I disliked. My stylist suggested this purple Surface shampoo to tone out the brass and the results have been great! She told me use it judiciously, about once every 4th shampoo. That puts just the right amount of ash over the brass and balances my color. The rest of the time I use regular no color shampoo. I once used it 2 washes in a row and my hair immediately picked up a faint lilac. That washed out very quickly, and I learned to watch my blond for when it starts to go a little brassy. If I lather and leave this on my hair for several minutes the color intensifies. If I just need a light lift I rinse pretty quickly. I’m pleased with how this extends my color between visits to my stylist and definitely recommend it.

I used to use scruples but read their formula changes. This feels so good! Hair is smooth and blonde color holds up! My scalp no longer feels itchy from product buildup. Highly recommend.