JoicoColor Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

I get a lot of compliments on my gray hair when I use this product. I don't use it every time I shampoo because I feel the color kind of lasts. It does keep my hair from looking brassy. The smell is pleasant enough. You also get a large amount for the price.

I love this shampoo. It makes my hair soft and boots the silver in my hair. I intend to keep buying and using this product.

Muy buen producto! Satisfecho con la compra de este producto. Muy bueno

Only purple shampoo that truly acts like a toner. I gave 4 stars because it can turn hair purple but I will say that typically only happens if you use it too often. (I have been using this brand and this shampoo for many years so this I know happens when I use it every wash vs. Every couple of washes)

Great product!! Arrived on time. Very happy with my purchase. Will buy again.

Smells wonderful light weight and holds well. Price is reasonable 2nd one I've bought

I love this shampoo but now the top doesn’t screen off, so you cannot add a pump. Now I have to pick up a heavy bottle and squeeze it. I’m not old, but have white hair…and my hands and fingers aren’t as strong as they used to be.Why the change?

This shampoo for keeping silver hair bright smells great & foams very well, unlike others. It cleans very well & does not leave a purple dye all over the shower & hair towels. I like it the very best of any I've used in the past 25 years. I will purchase again. Does not leave a residue color on hair like other shampoos and rinses.