Love Beauty And PlanetBlooming Color Sulfate-Free Shampoo Murumuru Butter & Rose, for Color Treated Hair Vegan, Paraben-free, Silicone-free, Cruelty-free 32.3 oz

Both the Shampoo and Conditioner are an excellent budget friendly alternative if Pureology is too expensive to purchase regularly. My Daughter and I use the Love Beauty & Planet products, and often receive compliments on both our healthy looking/feeling hair, and the pleasing fragrance. Smells soooo good! Shampoo tackles styling product buildup, yet is really gentle on our hair. Conditioner is emollient but not too heavy.. *Helpful Tip* We combine a little bit of the conditioner with water in a spray bottle, and Voila! It's a perfect Detangler after you shower!

Absolutely love this. Smells great and lathers great. Makes my hair feel extra clean.

I’m trying to use more natural products and I love this one. Smells slightly floral, but you also have the scent of the murumuru butter. It smells awesome, and my boyfriend always compliments the scent, literally every time I wash my hair. It’s not overpowering to me at all, but I can still smell it just as well on day 2. It’s the only thing I use now, and I love it. Makes my hair soft and shiny again!

The smell doesn't seem as strong as the one that I purchased elsewhere but it still smell nice. Nice texture. I use it as a body wash and shampoo. It works.

So, I used to believe that the quality of shampoo wasn't all that important. I mean, not including dollar brand that dry your hair out badly. But, if you didn't count the obvious disasters of shampoo choices, I believed it fundamentally didn't matter.I believed this because I have bought them all. From vegan, animal cruelty free to expensive salon brands like Joico and Bedhead, to normal brands like Dove and Aussie in the last 30 years of buying my choice of shampoos, no shampoo made any difference in the texture or strength of my hair. Conditioners are a different story, of course.Having said that, I picked up a little bottle of Love Beauty and Planet (Murumuru) on impulse at a Dollar General of all places.A couple weeks later I realized my hair was smoother, stronger and shinier and it wasn't my conditioner. It was definitely the shampoo.But, that bottle emptied out and I went back to regular shampoos. I was switching between Suave professional something and Loreal Vive (the red one) and my hair lost its luster.But I couldn't find Love Beauty and Planet (but i honestly didn't look that hard) and when I came to Amazon it was, like, $16!But, I bought it anyway.The luster is back in my hair, the strength has improved. I guess I found the right shampoo for me.I recommend this shampoo based on the added luster, shine, smoothness and strength to my hairEdit: here we are 02/05/24 and I'm still using this shampoo. I've used it more than 80% of the time since my original review (3 years maybe?) and it still keeps my hair healthy, strong and soft.

I have semi permanent colored hair and this stuff stripped the color out so quickly I don't believe it's considered color safe.The conditioner is decent but the shampoo doesn't seem to rinse completely leaving my hair feeling dirty and my scalp flaky. In all fairness I do have sensitive skin/scalp but it was baaaad. I use the shampoo for bodywash now and it's OK at that, the conditioner will have to find another purpose elsewhere.

I wanted something with more natural ingredients for my hair but have highlights so I needed something for color-treated hair. This product is great, the smell is amazing. You do have to use more than a regular shampoo to get the full effect but it feels so good to be using something better for my body and the environment so it all works out.

what a rip off!pros: smells goodcons: you have to use a lot (3-5 pumps) to cover your hair. hair left feeling unclean even after so much shampoo. i have to wash my hair more frequently because it gets greasy after a few days. i’ve never had an issue like this with any other shampoo. my hair feels drier at the ends. it’s a waste of money. i still have 3/4 of the bottle left, but i’m no longer going to use it. buyer beware! read all reviews and not just the 4 star ones. i wish i had.