Strategic Brand Management, 3rd Edition

I’ve been looking for a book like this for years. As a recent MBA and someone newer to a brand management role, this the type of book I’ve been trying to find for years. There are surprisingly so few books that go beyond basic brand development - which is only a very small part of overall brand and product management. I’ve just started, but I can already tell that this text is going to be an immensely valuable resource to helping me better understand and perform within my role and career development. Very well written and easy to digest. Seriously, great work!

The discipline of brand management decoded and very well explained in relatable terms.

I needed to purchase this book for finals a few weeks back but it was delayed. I ended purchasing the digital version to prep for my finals. I kept the physical copy since I'm at the beginning of my MS Marketing (STEM) program and felt this book had great structure. Other than that I would have definitely returned it for sure.

insightful !!

I love the cover of this product. It isn't hard or paper, it’s some textured material I look forward to. Lightweight, and easy to mark up the pages with notes and highlighters!

So interesting