Product Description

When cycling in low light or at night, the decreased side visibility makes cyclists even more vulnerable to motorists. The Nori Lights addresses this problem in the most visually appealing and energy efficient way possible. Unbelievably bright solid rings of light line the contour of your rims without requiring any electronics to be installed on the wheel. This reduces stress on the components, resulting in incredibly long product life. Our materials have been designed and optimized to work together, enabling the Nori Lights to provide stunning performance with minimal energy requirements, offering an amazing 60-80 hours of run time before needing to replace the batteries. Plus it just happens to be the coolest looking upgrade that you can do for your bike.

From the Manufacturer

Extremely Effective System, Quality Design Without Compromise

Stunning visual performance from a product designed to out last the life of your bike. When your riding, especially at night, you already have so many things that you need to worry about. You’re lights shouldn’t be one of them. Extremely long battery life, top grade adhesives and strategically designed electronics in-cased in a durable compact housing come together in this premium product and allow you to keep your focus on the road ahead.

Performance That Exceeds Expectations

The Nori Lights weren’t just designed to make your wheels glow, they were designed to blow your mind. They exceed expectations, and add a new spark to cycling. Many of our customers report that they find themselves looking for excuses to ride their bike at night after installing their Nori Lights. No excuses necessary. Just get out there and enjoy the ride!

Increases safety on the road.

Dramatically increases visibility, allowing motorists to recognize you as a cyclist instantly.

It looks cool.

The Nori Lights create a very sleek and universally appealing illumination effect that is guaranteed to turn heads. Turn almost any bike into a futuristic experience.

Easy to install and maintain.

Installation is simple, and everything needed is included in the kit. And the Nori Lights system is so efficient, that you’ll get 60-100 hours of illuminated ride-time before replacing the batteries.

"If a job is worth doing, it's worth doing right."

Our mission is to empower the world by providing people with access to items that are created using a combination of tangible design and technology complement each other in aesthetics and function. Currently, people seem to have accepted the tradeoff of style for utility, and we don't think that is a necessary compromise. We have set out to connect people with new solutions to daily problems without compromising performance, endurance or function, while twisting in style and universally simplistic design elements. We believe that when you're feeling good and confident, with an underlying sense of cool, you are more enabled to enter what is referred to as a "state of flow". Through technology and design we can enable easier access to that state of flow where our thoughts merge with our creativity, and our work becomes play.

About the Startup

Describe your product in 3 words.

High Quality Performance

How did you come up with the idea for this product?

I was almost hit by a car from the side while riding my bike at night. I had a front and rear facing light, but the driver still didn’t see me. With my heart racing from the near collision, the idea for the Nori Lights came to me instantly. I assembled a very rough prototype and uploaded a video of it online to show my brother. About a month later I noticed the video was getting lots of views, and I started receiving emails from people requesting the kits. That was when I began refining and improving the design. I decided to name it after my Grandfather, Nori. He always told me “If a job is worth doing, it’s worth doing right.” It gives me great joy knowing that thousands of people in over 40 countries around the world shout out his name with a big smile on their faces when someone asks how they got their wheels to glow like that. Nori Lights!

What makes your product special?

The Nori Lights design is very simple, but what makes it so effective isn’t just our light stripes, or our activating pods. It’s both of them, as they were specifically designed and optimized to work together. The unique UV leds in the pods emit a targeted wavelength that aimed at what our Nori Lights stripes are most reactive to. This and a few other properties of our materials allows for amazing efficiency with no compromise in performance. The Nori Lights will exceed your expectations, and not many products can offer that.

What has been the best part of your startup experience?

The feedback from our customers has been priceless. There’s no way I’m putting my grandfather’s name on something unless it’s the best. And when customers contact us just because they want us to know how much they love the product, and the impact it has had on them, no doubt, that’s been my favorite part of this journey so far.